Sandeep Arora, Regional Manager Service Provider Cisco India and SAARC has come out and said that the digitisation drive being conducted by the government of India is going completely according to the set deadlines with the first two phases having been completed and by Phase IV which will be implemented in December of 2014.
Arora in an interview noted, ”We have already seen successful completion of first two phases, the second phase, according to data given by I&B ministry was set to digitise 16 million that ended on March 31st 2013, in 38 cities across 15 states. A total of 13 milion STBs have been installed in cable television homes, while the rest are DTH households. The process of switching over to digital service from analogue is going well across the country. The third phase of digitization is being implemented in all other urban areas (municipal corporations/ municipalities), cities, towns or areas not included in the first and second phases, by September 30, 2014. The rest of the country will be covered by December 2014, under fourth phase.”
Arora also spoke about the benefits Indian households will be able to enjoy post digitisation. He said that the consumers will not only be able to enjoy more content and choice but also have access to services like VoD, OTT and high speed internet services. And that will allow MSOs, DTH players and LCOs to monetise better.
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