India’s DTH player, Tata Sky may have launched its most recent innovation Everywhere TV, which is part of its Tata Sky Mobile platform only a week ago but it has already been able to get nearly 100,000 subscribers in the days since its launch and it likely to reach that milestone soon.
Chief Commercial Officer, Tata Sky, Vikram Mehra said, “The response to this new product, offering live TV on mobile phones, has surpassed all our expectations. It has grown at a much faster pace than we imagined. We hope to touch 100,000 for Everywhere TV within the next few days. One of our biggest subscribers base is in (small towns like) Kota where many students staying away from home for coaching in the city’s famous institutions have adopted this service for their free time. People who travel a lot, businessmen, shopkeepers, migrant workers all kinds of people have subscribed to the service bridging the urban rural divide.”
Everywhere TV is likely to be made available for laptop viewing by February of next year and will be available on android phones by end of November. Interestingly enough DishOnline part of DTH player’s Dish TV, which is similar to Everywhere TV has also hit 100,000 downloads in the past week.
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