Public broadcaster, Doordarshan has not only plans for revamping its free-to-air DTH service, DD Direct +, rechristened as Freedish, it will also be launching a new package offering 120 channels. This package has to be activated through a new range of STBs which will also be introduced soon.
A DD official has been quoted in online portal, IndianTelevision.com as saying that they intend to add more subscribers through this initiative. The official said, “We currently have 17 million active subscribers and expect to add a million subscribers per month once we start the 120 channel STB service. We are now working towards offering 120 channels free of cost for a lifetime to DTH consumers. We were unhappy with the way we were functioning. While earlier we were unorganised, the whole idea of introducing the service is to streamline the whole process.”
However if existing customers who already have the broadcaster’s current STB which offers 59 channels, then they will have to replace them and buy new ones supporting 120 channels. The broadcaster is also looking at adding new importers to bring in the STBs.
No comments:
Post a Comment