Videocon d2h has announced the launch of an ultra-high-definition channel first time in India. The channel focuses on multi-genre content; it offers movies, video-on-demand, travel, infotainment and sports content.
The channel will broadcast ICC Cricket World Cup 2015 in 4K. Cricket feed will be aired in partnership with Star India who is the official broadcaster of the World Cup in India and Middle East.
“Videocon d2h is bringing modern technology into Indian homes through this experience of 4K Ultra HD using its 4K Ultra HD set-top-box and 4K Ultra HD Multi Genre Channel. We are the first in the country to provide this experience,” said Saurabh Dhoot, Director of Videocon Group.
“Now, consumers can optimally utilise their existing 4K LED TV and get the full value out of it. We continue to be committed to providing the best service to our customers. This overall 4K Ultra HD experience on Videocon d2h will greatly enhance the brand image of Videocon,” said Anil Khera, CEO of Videocon d2h.
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