Star India adheres to inorganic growth in Telugu television industry. It has announced the acquisition of Maa Television Network. Star India has planned to enhance quality of content and to bring in more innovation.
Maa TV group is owned by industrialist, Nimmagadda Prasad; Rajya Sabha member, Chiranjeevi and actor, Nagarjuna. It operates four Telugu channels namely Maa TV, Maa Music, Maa Gold and Maa Movies. It claims to have over 27% of market share in Telugu television industry.
“The Telugu market is an important market; however, the pace of innovation has been slow. We are keen to change this by acquiring a local presence and fundamentally changing the content quality paradigm. We were very impressed by the solid creative core and depth of the management team at Maa Television Network. In a short span of time, they have built a leading business that is poised to take the next leap. The acquisition fills a vital gap in our portfolio, allowing our advertisers targeted access to a critical market,” said Uday Shankar, CEO of Star India.
“Star’s leading position in the industry and its parent company’s proven expertise in media business on a global scale will enable Maa to offer more innovative, rich and differentiated entertainment content to the Telugu diaspora worldwide. We see a lot of synergies and complementary strengths emanating from the strategic deal, and it will be a win-win proposition for Maa and Star,” said Nimmagadda Prasad, Chairman of Maa Television Network.
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