ABS-CBN Corporation has planned to allocate over PHP600 million this year to expand the coverage of its digital terrestrial television service in Philippines. The company has intended to tap other provinces such as Cagayan, Cebu, Bacolod, Cebu, Iloilo, Davao and Naga.
ABS-CBN has launched a set-top-box, TVPlus, for PHP2,500. It aims to sell over one million set-top-boxes this year. The company said that it had invested over PHP3 billion since 2008 to roll out digital television service.
“I think this year we have to go to other provinces like Cagayan, Cebu, Bacolod, Cebu, Iloilo, Davao and Naga. Based on our estimate it would be around P600 million this year. We are still looking at the investment to cover nationwide. We will see how the market responds first,” said Ron Valdueza, Chief Financial Officer of ABS-CBN Corporation.
“DTT is an investment in the Filipino people. We believe that the inspiration and the information that digital TV will beam into their homes will help open new windows of opportunity for every Filipino family,” said Carlo Katigbak, Head of Access with ABS-CBN. “Through Philippines DTT, we hope to create and offer more information and entertainment content for viewers in order to give them more choices, serve them better, and enrich their lives,” he added.
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