TrueVisions has intended to enhance its sports and entertainment programming. It has planned to partner with RS Inc and beIN Sports to secure broadcast rights to two major football leagues. RS and beIN Sports hold broadcast rights of La Liga League and UEFA Champions League respectively.
TrueVisions has planned to renew its licence of Calcio Serie A football league which expires this year. It has secured three years broadcast rights to Thailand Premier League for THB1.8 billion. La Liga and Calcio Serie A have planned to float the tender for 2016-18 seasons in the second half of this year.
“Thailand’s pay-TV industry has been very dynamic with a number of newcomers over the past three years, but only two operators, TrueVisions and CTH, could shake up the market,” claimed Attaphon Na Bangxang, Chief Programme and Content Officer at TrueVisions.
“The variety and quality of content is the heart of the pay TV business to meet the demand of various viewer groups in each segment,” he added.
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