Digital terrestrial television subscriber base has increased to 14.5 million in Thailand since the launch of DTT in April 2014, said a report from National Broadcasting and Telecommunications Commission (NBTC).
This viewership data excludes Channel 3, Channel 7 and Modernine TV which simulcast analogue TV programmes on the digital platform, added the report.
According to Takorn Tantasit, Secretary General of NBTC, the viewer base on the digital terrestrial TV platform was growing, particularly after distributing coupons to help cover the cost of digital receivers by the broadcasting regulator. Takorn says that this was mainly the result of new quality programmes aired by major players Workpoint Creative TV, GMM Grammy’s One channel and RS Channel 8.
Takorn anticipates that an average rate of advertising is likely to increase to THB50,000 per minute because of the growing audience base and new quality content.
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