In a bid to provide its subscribers with more choices for content, Dish TV, one of the six DTH players in India has added an exclusive channel dedicated to just movies called the Cinema TV, a 24 hour broadcast channel from Naatpol.
Of the 56.5 million DTH subscribers in the country, Dish TV commands almost 10.9 million subscribers on the whole. Hitesh Sabharwal, CEO of Cinema TV said, “We´re seeing a robust demand for movie content channel across various regions of India and in an effort to meet the customers´ needs, Cinema TV was specifically designed for the movie buffs, bringing out high quality catalogue of feature films directly to viewers.”
Earlier this July Dish TV hiked the prices for SD STBs as well as its Dish+ recorders to USD 36.98 and USD 38.62 respectively. In order to decrease the prices for its subscribers as well as combat the problem of weakening Rupee, the service also announced it would source STBs from domestic vendors.
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