Australia’s IPTV service, FetchTV, which recently announced that it has touched 100,000 subscribers is already looking forward to 2014, when the player is hoping to double its subscriber base. Fetch TV’s chief executive has noted that doubling its numbers would be the player’s number 1 priority.
Chief executive Scott Lorson said, ”We’ve made a very substantial investment in developing the platform over the last four or five years. But we will shift our focus from building to actually becoming a sales and marketing organisation in 2014. We’ve doubled our subscriber numbers in the past 12 months and we expect to double again inside of the same time frame. The run rate is there. If we’re growing at that rate without marketing then clearly there is an opportunity to increase that growth with greater advocacy and awareness.”
Fetch TV, was launched in 2010 with the backing of Malaysia’a pay-TV giant Astro All Asia Networks. The group is planning on investing millions to increase public awareness of the IPTV service. Especially imperative as Australia’s Foxtel is planning on taking the market by storm by offering triple play to its subscribers starting 2014.
No comments:
Post a Comment