Sunday, June 14, 2015

Zee brings original digital content on its OTT platforms

Zee Digital Convergence and Essel Vision Productions Ltd are introducing a new show tailored for digital platform.
The seven-week programme “Life is Music” is available exclusively on lifeismusic.in and on the OTT platform DittoTV. This the first time that the company has announced content that is made solely for its digital arm. The show will feature original music compositions every Monday and Friday for over one and a half months.
“Life Is Music is a clutter-breaking original concept with a goal to inspire passion, unleash creativity and realize dreams in a digital era of free downloads. We are confident that the series will soon become a favourite destination for all music lovers, especially when you want to experience quality music never heard before. This exclusive series aims to engage, educate and entertain the youth about the variety and possibilities that exist with instrumental music,” said Zee Digital Convergence CEO Debashish Ghosh, according to Television Post.

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