Sun TV Networks has posted a net profit of INR2 billion for the fourth quarter that ended 31 March, 2015. The company’s total income stood at INR5.7 billion.
Net profit for the corresponding quarter of FY2014 was at INR1.9 billion while the total income last year stood at INR 5.3 billion. For FY2015, Sun TV Network post a net profit at INR7.3 billion compared to INR7.1 billion last year.“As a strategy what we have been following so far is we have segmented the market. You must realise that if it is just Tamil, we are looking at something like about 80 million in all in the state of Tamil Nadu, maybe another few million in the metros,” said SL Narayanan, CFO of Sun Group, according to indiainfoline.
“Unlike the Hindi market where it is a real pan Indian market, so this is a very niche kind of a market. I don’t think there is a need for a second general entertainment channel (GEC). If Vijay Plus does make an impact on our prospects, we would be shifting gears immediately but our view is we don’t think there is a need for a second GEC in a vernacular language,” Narayanan told CNBC TV18.
According to Narayanan, government policy on ad caps on content has also affected the Network’s profit margins. Sun’s shares fell as much as 2.5 per cent to hit INR 369, reports NDTV Profit.
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