increase in demand for billing systems as well as internet-based delivery networks among Indian cable TV operators has led to newer avenues for growth for Ericsson.
Ericsson already provides video compression solutions to four out of seven DTH providers in the country. According to the telecom equipment vendor, video streaming services are gaining popularity in India, which it says, is opening up new revenue channels, reports the Economic Times. The company is aiming at taking at least 15 % of the USD400-million content delivery market in India.
“The solutions for telecom operators already exist, which are far more complicated and accurate. So if a cable operator needs a daily billing system, it is easier for us to deliver,” said Gordon Castle, vice president and head of industry area Mediacom at Ericsson, according to the Economic Times.
Vineet Somakumar, Head of TV & Media Practice at Ericsson India, had earlier said that Ericsson also sees opportunities in the multi system operator or MSO market in India as cable TV providers switch from analogue to digital services, according to Firstpost.
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