A joint distribution venture by Zee Entertainment Enterprises Ltd (ZEEL) and Turner International India has been scraped as the India’s regulator, Telecom Regulatory Authority of India (TRAI) is not allowing the aggregation of channels of multiple broadcasters in one bouquet. While, the Taj Television India, a subsidiary of ZEEL, will now distribute over 47 television channels of ZEEL, Zee Media Corporation and Turner International India across the country.
“With digitization having been completed in Phase I and Phase II cities in India, we now look forward to its implementation in the rest of the country. Taj Television would aim to create a harmonious relationship within the ecosystem and create value for all stakeholders. With a leading portfolio of television channels, both in the national and regional space and with a powerful portfolio of sports programming, we are excited about the future of pay revenues in the country,” said Atul Das, president, Taj Television.
The company will now distribute Zee TV, Zee Cinema, and pictures, Ten Sports, Zee Cafe, Zee Studio, Zing, Zindagi and a repertoire of regional language channels including Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Tamizh, besides the HD channels like Zee TV HD, Zee Cinema HD, Zee Studio HD and Ten HD from ZEEL. Zee Media Corp’s two national and eight regional channels and Turner’s HBO, Cartoon Network, Pogo, CNN and Warner Brothers will be distributed.
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