The number of subscribers to pay-TV services in Portugal increased by 1.2% in the first quarter of 2014. As of the end of March regulator Anacom reported 3.21 million subscribers, 38,700 more than in the previous quarter, and 80,700 year on year.
The growth has been attributed to offers for fibre-optic based services (FTTH/B) and xDSL, where the number of subscribers increased from the previous quarter by 8.2% and 2.8% percent respectively. At the same time, the number of subscribers with cable TV and satellite distribution fell.
The growth reported in the service stems from offers supported over optical fibre (FTTH/B) and xDSL, where the number of subscribers increased from the previous quarter by 8.2% and 2.8% percent respectively. Meanwhile, the number of subscribers with cable TV and satellite distribution fell.
Cable TV remains the most popular means of taking pay-TV with 43.5% of total subscribers (1.396 million), while xDSL had 705,000 customers (22% of the total), and satellite 598,000 (18.6 % of the total). Fibre had 511,000 customers, 15.9% of the total.
In the same period, Grupo ZON Optimus (NOS) reported the largest share of subscription TV subscribers (46.4%). In terms of share, NOS is followed by PTC, Cabovisão and Vodafone with shares of 41.6%, 6.9% and 5%, respectively. Vodafone was the provider that added the largest number of subscribers in net terms during the quarter.
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