Cambodia’s television programming provider, One TV, and Pakistan’s Cable Media Group (CMG), have installed Netherlands-based broadcast technology provider, Exset’s Digital Monetisation System (DMS) technology to power a range of value-add digital cable services and to monetise digital television platforms.
One TV, a joint project of the Russia’s GS Group and Cambodia’s Royal Group, has installed Exset’s DMS 2.0. Using DMS-ready set-top boxes from HDT (Hyundai), One TV will initially offer an onscreen home page that acts as a TV portal to information services including sports, news and One TV promotional offerings.
CMG which carries around 100 channels, is currently in the test phase, both in terms of technology and precisely which services will initially be launched using DMS. It is using E-TEK set-top boxes for the rollout.
“DMS will give our customers a new service and will enable us to generate new revenues without increasing the cost the viewer,” said Karakhan Karakhanov CTO of One TV. “DMS allows us to obtain new revenue streams through advertising and other value-add services. ARPU will be higher that it would otherwise have been,” said CMG’s Numan N Ahmed.
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