Ukrainian viewers are increasingly opting for cable and satellite services – and increasingly also IPTV – at the expense of terrestrial TV.
Quoting data produced by the Industrial Television Committee (ITC), Capital and AKTR report that the number of terrestrial TV homes in the country fell by 1 million to 5.8 million in 2013.
At the same time, the number of cable TV subscribers rose by 6% to 5.9 million and DTH homes by 200,000 to 4.7 million.
The IPTV viewer total meanwhile increased from just over 70,000 in 2012 to several hundred thousand last year and is now expected to double or triple each year.
Interestingly, only a few hundred thousand DTH viewers pay to receive their services.
As a result, DTH revenues last year amounted to only UAH44.8 million (€3.74 million), compared to the UAH1.5 billion made by cable operators.
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