India based media company, Zee Network has launched two new channels in Indonesia – Zee BioSkop and Veria Living channels. The channels are expected to reach an audience of over 10 million pay tv subscribers in the country.
While Veria Living is a wellness channel, Zee Bioskop will be the first ever 24 hour Bollywood channel to broadcast in Indonesia. Subhash Chandra, Chairman, ZEEL, said, “Indonesia and India share a lot of similarities when it comes to culture, values and entertainment appetite, in addition to being maritime neighbours. Indonesia is economically one of the fastest growing markets with huge potential for Pay TV growth. I am confident these launches will flag off a new beginning for our venture and relationship between the two countries.”
Sushruta Samanta, Business Head – Asia Pacific, ZEEL, said, “During the focused group research, we were amazed to see the massive response for our Bollywood content. ZEEL holds the largest Bollywood library, which will aid Zee Bioskop in setting new records in viewership trend. Indonesia is definitely a key market for our APAC expansion plan and opening of Indonesia office is a first step towards that direction.”
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