Sky Deutschland has announced two new appointments in its marketing and commercial distribution departments.
Anthony Liow has been made senior vice president, marketing with responsibilities for all marketing and brand communications, including direct marketing, point of sales, sports marketing, social media activities and media planning. The 39-year-old Briton reported to Marcello Maggioni, executive vice president, Customer Group.
Liow has gained experience over 12 years in the UK, Italy, the Middle East and Germany and played a major role in the launches of both Sky Italia and Sky Deutschland.
Simin Lange becomes head of commercial distribution with responsibility across all distribution platforms.
The 43-year-old lawyer has more than 12 years experience in the media sector. Among other things, she was the head of distribution at ProSiebenSat.1, where she was responsible for the distribution of all free-TV and pay-TV channels.
Previously the Berlinner worked as a lawyer at the international law firm Taylor Wessing. She reports to Dr Holger Ensslin, chief legal officer, Regulatory & Distribution.
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