Tuesday, October 8, 2013

Orion Express Expands into CIS

The fastest growing Russian operator of pay TV has started the expansion into CIS. Beginning October 1st, 2013, a subsidiary of Orion Express – Vision company will start providing subscription-based TV
services in Kyrgyz Republic, communicated Orion Business Development Director Kirill Makhnovskiy. Also, according to him, Orion is preparing expansion into Kazakhstan, Ukraine and Transcaucasus.

Kyrgyz Republic has about 200,000 households – subscribers to satellite TV, and they are Orion’s primary target audience. The Kyrgyz project is expected to pay off in its second year of operations. The
company wouldn’t disclose either planned investment into the project, or the number of subscribers they are hoping to connect outside Russia.

According to Russian market analysts, Orion Express is the fastest growing Russian operator of pay television. In the fi rst half-year 2013, its subscriber base was up by 81% compared with the same period in 2012, and this when total number of paid TV customers in Russia was up by only 13%. Orion’s tariffs do not differ markedly from Tricolor TV, the largest operator of subscription-based TV services in Russia, but the equipment used by Orion’s customers costs them slightly less. 

No comments:

Post a Comment