The Ukrainian VOD service Megogo had two million unique visitors daily and more than 25 million in the month of September.
What was more, its viewers looked through over 100 million pages monthly.
According to the company, the majority of viewers (61%) accessed the service via the video website and 20% used mobile devices such as smartphones, tablets and book readers to watch films.
Smart TV app usage was also increasingly in evidence, accounting for 16%, with 3% using different set-top boxes.
Megogo’s audience is predominantly Ukrainian (38%), with other nationalities represented being Russian (35%), Belarusian (8%), Kazakh (7%) and other countries, include those in the EU and North America (12%).
Commenting on the figures, Ivan Shestakov, Megogo’s marketing director, said that usage of the service had grown due to increasing the size of its library and improving the quality of films watched through mobile apps, smart TVs and set-top boxes.
He also said that viewers watch news daily and increasingly also TV channels on Megogo.
No comments:
Post a Comment