NationalChip, a Chinese company that offers digital TV solutions and IC development, has launched new STB chips specifically targeted at the Indian market, where the ongoing digitisation drive launched by the Indian government has led to increased demand for HD entertainment.
The HD STB, based on GX3201, delivers over 1000MIPS CPU performance, 1080P HD decoding and security implementation, while the low-end SD STB, based on GX3001R or GX3012Q, offers a more cost effective solution. The exact price points have not yet been announced by the company.
NationalChip has shipped more than 150 million STB sets globally since its inception. The STB market is booming in Indian due to digitisation drive by the government. In fact even the government has stated that the country will need 77 million STBs to successfully complete digitisation through phases III and IV. The current deadline for the digitisation drive sits at December 2014 for whole of India.
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