Airtel Digital TV introduces yet another industry first; launches LIVE Tweets on TV
NEW DELHI — Airtel Digital TV, the DTH service arm of leading telecom operator Bharti Airtel, today announced a first-of-its-kind integration with Twitter, the world’s leading real-time information network, to display LIVE Tweets on TV. A revolutionary convergence of tweeting and television viewing, the concept is an innovation in the DTH industry across the world that allows customers to experience Twitter on TV.
Starting tomorrow Airtel Digital TV customers will now be able see what the world is tweeting about popular TV programmes, celebrities, sports personalities etc. on their TV screen itself. Customers will also be able to tweet about their favourite TV shows, celebrities, sports/ sports personalities or any ongoing TV programme across channels while watching it. What’s more….your Tweet will be broadcasted LIVE and you can read your Tweets on the TV screen along with the Tweets of your favourite celebrities.
Announcing the launch of the service, Shashi Arora, CEO – Airtel Digital TV said, Twitter on Airtel Digital TV is an innovative product launched as part of our continuous efforts to enrich the lives of our customers. Given the ever increasing popularity of Twitter across the globe with over 500 million Tweets generated every day including breaking news and first reactions which trend within minutes of its occurrence, all our customers will now be a part of the convergence phenomenon along with the rest of the world.”
Jana Messerschmidt, Vice President, Business Development & Platform, Twitter added, “Twitter is public, real time and conversational, which makes it a perfect companion to television viewing. We are excited to see partners like Airtel innovating with our platform and helping their audience connect with the TV programs they love.”
The service is powered by Brizz TV and can be enjoyed by all Airtel Digital TV customers across the country on any set-top-box at no additional cost. Customers have to justpress the green key on their Airtel Digital TV remote to enable and access the service. Customers can easily close the Tweet window or resume back at any given time by pressing the same green key again. Customers can send their Tweets on any TV show with the specific hash-tags prompted on their TV screen and it shall be broadcasted LIVE by Airtel Digital TV. Even customers who either have no access to internet or are not active on Twitter currently can experience Twitter on their TV screen. Initially, the service will be available on select TV channels and will be extended to others in succession.
With the launch of the service, Airtel Digital TV continues to introduce innovative & life enriching service for customers bringing technology & convenience together to offer a superior service experience to customers. The service is an addition to the wide bouquet of industry first service experiences introduced by Airtel. It is a second consecutive innovative service launched within months of the success of the Freemium PPV which was a revolution in the PPV platform and the DTH industry.
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