Monday, May 23, 2016

Digital terrestrial remains king in Spain

The total number of TV subscribers in Spain has reached 5.53 million at the end of 2015, an increase of 106,000 subscribers over the previous quarter.
According to Spain’s regulator CNMC TV services via XDSL / FTTH grew by 145,000 and cable TV grew with 83,000 subscribers.
PayTVsubsSpain
With regards to the mode of reception, terrestrial TV rules with 80.7% of the total audience share, bit pay and free-to-air TV, followed by 16.2% for IPTV and cable and just 3% by satellite.
According to figures from Kantar, average viewing time in the fourth quarter of 2015 was 243 minutes, just four minutes less than in the fourth quarter of 2014.
payTVbyplatformSpain
Audience shares of the three main terrestrial broadcasters, Mediaset, Atresmedia and TVE accounted for 30.1%, 28.1% and 16.3% of audience share respectively.
DTTaudiencesSpain

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