The Chinese company LeEco will launch an on demand service in Russia this September.
Furthermore, reports ComNews, it will begin to sell smartphones and smart TVs.
LeEco already operates a VOD service, likened to Netflix, in China that has around 850 million viewers each month.
It will offer Russian audiences both Chinese and Hollywood movies, TV series, music video and sports broadcasts, as well as its own content.
Furthermore, it is interested in securing the rights to the 2018 FIFA World Cup, which will be held in Russia.
Although LeEco’s platform will not offer programming in the local language initially, it will in due.
Outside its home market, LeEco is also present in the US and India.
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