Videocon d2h will be reducing production of standard definition set-top-boxes to increase its HD STB market. The Pay TV provider is expected to phase out the SD STBs by the year 2016.
According to data from Telecom Regulatory Authority of India, number of HD channels has grown from three in 2010 to 34 in 2014. “The cost of difference between SD and HD set top boxes for us is only one and half dollar,” said Anil Khera, who is the CEO of Videocon d2h. Khera was speaking at the Asia Pacific Video Operators Summit (APOS) held in Bali, reports Indian Television.
Videocon d2h is also exploring the ultra high definition segment in India; it recently launched the country’s first UHD channel. Currently, the company is planning to strengthen its position in HD STB market.
“In terms of gross adds, the market has been consistently growing and we have seen a growth of eight to nine million new additions in a year. Net additions has been a challenge, and the industry has been able to get net addition of five to six million. As far as the rotation churn is concerned how one retains customers and provides additional services, is a big challenge,” Khera said, when asked about trends in the DTH sector in India, according to Indian Television.
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