Dish TV, the Direct-to-Home TV services provider, has expanded differential pricing to all cities coming under the second and third leg of Digital Adressable System or DAS.
The DTH operator had rolled out the differential pricing system subscribers living in metropolitan cities of Delhi, Mumbai, Kolkata and Chennai back in February, 2015. The move to introduce packages at higher cost to urban subscribers is aimed at increasing Average Revenue per User (ARPU), reports Television Post.
According to the Post, DISH TV is now increasing service pack price by INR10 to new and existing customers in Phase II and III of the DAS programme. The hike in service cost could lead to a 3 to 4% increase in ARPU. The DTH operator will be providing additional services such as express call centre and activation facilities in lieu of the price hike.
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