Indian TV shows such as Saath Nibhaana Saathiya, Joddha Akbar and Bigg Boss have gained popularity in Pakistan. Television networks such as ARY Digital are spending big bucks to ensure that their channels carry Indian content.
“The thumb rule is— almost everything that works in India, works in Pakistan,” said Jerjees Seja, CEO, ARY Digital Network, reports Economic Times.
TV Networks based in Pakistan are spending as much as INR 350 million to 400 million for content rights, reports Economic Times. Indian shows require little to no translation, making them ideal content to be bought or licensed by Pakistani TV networks. In addition to Indian soaps, Pakistan relies on content from Turkey and Egypt. “We are also exploring Japanese and Korean content lately,” said Asif Raza Mir, chief operating officer at Geo TV.
CID, Bhoot Aaya are some of the other shows that are picked by Geo TV. Pakistani TV shows are based on social issues and are shot on-location, whereas Indian soaps explore family life and are almost always shot in studios.
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