Wednesday, January 21, 2015

Amagi raises USD15mn fund from Azim Premji, Mayfield

Amagi Media Labs has raised over USD15 million funding in series C round from Premji Invest and its existing investor, Mayfield Fund. The company will utilise the investment to strengthen its business in India and globally.
The company has planned to use the fund for expanding its geo-targeting network including addition of new channels to its bouquet in India. Globally, the fund will be utilised to set up local offices in UK, Singapore and US to expand its growing client base for its broadcast technology platform.
“At this stage in our development, it is critical that we get the right investors on board whose vision matches ours and in this respect we are extremely pleased to have Premji Invest associate with us. This investment also reconfirms Mayfield Fund’s continuing confidence in our execution and growth. With over 300 per cent growth in revenues from last year, we have become the de facto choice for brands in their pursuit for effective advertising,” said Baskar Subramanian, Co-Founder of Amagi Media Labs.

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