Thailand´s pay TV operator, TrueVisions has won the rights to broadcast the Toyota Thai Premier League for three consecutive seasons starting from 2014, in a deal worth USD 56.1 million. TrueVisions won the rights over its rivals – CTH and GMM Grammy.
While the pay TV operator had lost out to CTH for the rights to broadcast the English Premier League for 2013-2015, it currently offers Spain’s La Liga, the UEFA Champions League, Europa League and Italy’s Calcio Serie A. TrueVisions, which already had the rights to broadcast TPL between 2011-2013, paid nearly 10 times the amount it had paid in 2011 for the rights.
The bidding war only lasted one round with three more football competitions and TrueVisions also ended up getting the rights to Yamaha League One, the Thaicom FA Cup and the Toyota League Cup. The bidding which was initially slated to take place in March was postponed as the Football Association of Thailand currently has no president.
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