Thursday, August 22, 2013

Dutch digital TV penetration reaches 85%

The number of digital TV connections in the Netherlands grew by 1.0% during the second quarter of this year to 6.543 million on June 30.
Almost 85% of all Dutch TV households now have a digital connection, according to Telecompaper’s quarterly Dutch Television Market report.
This includes 3.68 million cable subscribers that also have an analogue TV connection. Telecompaper estimates the retail revenues for the consumer TV market totaled EUR 393 million in the second quarter, little changed compared to the first three months of the year.
Cable still accounted for over half (56.2%) of digital TV subscribers, despite losing market share due to the growing adoption of IPTV services over DSL and FTTH networks. DSL was the second most common way to receive TV, followed by satellite and terrestrial, which are both losing market share.
Ziggo was the largest TV provider at the end of the second quarter, both in the total TV market and the digital TV market. KPN, UPC and CanalDigitaal followed in the rankings.
For 2013, Telecompaper expects a growth of 7.2% in digital TV connections to around 6.83 million driven by growth of IPTV via DSL and FTTH.
Cable will also see digital TV growth but less than before. The whole TV market (including analogue-only connections) is expected to grow by 0.5% during this year.
Copies of the full report can be bought from the Broadband TV News webshop.

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