Over half of viewers who trialed Netflix in Romania have gone on to subscribe to the service.
Speaking at the ICEEFest conference in Bucharest and quoted in the local media, Joris Evers, the company’s VP, head of communications for Europe, Media East and Africa, added that although there is currently only one title being shown with Romanian subtitles, this is just the beginning and the aim is to gradually increase the number.
Furthermore, when the content is improved locally, there will be a campaign to promote Netflix in Romania.
Evers also said that movies, series and documentaries, some featuring Brad Pitt, Will Smith and Angelina Jolie, would soon be made available in Romania and other markets.
Netflix made its debut in Romania, and throughot the rest of CEE, in January 2016.
No comments:
Post a Comment