Doordarshan (DD) has been the sole public broadcaster till date in India. This fact is about to change with the Digital Terrestrial Transmission allowing private players to be part of the public broadcasting. Consultation paper has been issued by the Telecom Regulatory Authority of India (TRAI).
Actually, those papers show the benefits of the shift to digital from analogue and the fact that the paper has been issued to mobile TV, it will result in a greater viewership reach. Positioned among the biggest terrestrial television networks worldwide, with a network of 1142 analogue transmitters proffering through two national channels; DD News and DD National, its TV services.
In addition, all of its TV channels being free-to-air (FTA), DD network further airs numerous home-grown TV channels, in attempt to keep close to its audience, in need of both local and international content in the different parts of the country.
However, despite all the efforts being done in the digitalisation process in India, TRAI specified that a clear roadmap is still not available.
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