Registered companies are invited to send their applications for direct-to-home (DTH) satellite TV distribution service licenses, for a period of 15 years, as revealed by the Pakistan Electronic Media Regulatory Authority (PEMRA). The names of successful bidders will be proclaimed by October.
By mid-August, all the interested companies should have already submitted their applications, with a demand draft or pay order of INR500000 (7406.32 USD); the amount being non-refundable. By September, shortlisted companies will be called upon to take part in the bidding process to issue the DTH license.
Furthermore, companies who have already handed their applications last year may not apply again as they have already been shortlisted but nonetheless, they will need to hand appropriate documents needed in the participation. Not that the enfolding of the DTH services country wise, will uplift the sector of broadcasting and the generation of content will also be enhanced. Illegal TV broadcasting will as well be better controlled with the development of the native digital TV services.
To recall, PEMRA has the responsibility to improve the standards of information, education and entertainment and to expand the choice available to the people of Pakistan not excluding news, current affairs, religious knowledge, art and culture without forgetting science and technology.
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