Distributions platforms like cable TV, direct-to-home (DTH) and headend-in-the-sky (HITS) have collectively seeded 2.18 million set-top boxes (STBs) in digital addressable system (DAS) Phase III areas of Telugu speaking states of Andhra Pradesh and Telangana.
The information was provided by the MIB following an RTI enquiry seeking details of STBs seeded in the two states. Having seeded 1.15 million STBs in the two states, multi-system operators (MSOs) are marginally ahead of DTH.
On the other hand, DTH operators have deployed 1.01 million STBs while HITS service providers are way behind with just 12 980 STBs seeded. As per the MIB’s updated list for total households covered under DAS Phase III in each state, Andhra Pradesh and Telangana had 2.05 million and 0.86 TV homes respectively.
MIB Joint Secretary R Jaya recently told the DAS Task Force members that the percentage achievement of DAS Phase III has increased to 90.44% as on 15 February 2016 from 76.45% as on 30 December 2015, as per MIS data.
Furthermore, Jaya also stated that the STB seeding by MSOs has increased to 12.43 million for the period ended 15 February from 6.91 million for the period ended 30 December 2015. After various updates, DAS Phase III covers 33.18 million TV households across 29 states and five Union Territories.
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