With the historic auction of the licences for 24 commercial digital TV channels completed in Thailand, the country’s content producers are now gearing for the the upsurge in the demand for content in the coming months. The channels will be debuting in April.
According to reports, the country’s regulatory body, National Broadcasting and Telecommunications Commission (NBTC) has noted that it will be letting broadcasters of digital television to get help from content providers when it comes to co-production. However it has also notified that the content providers can only help for about 40% of the total available airtime.
There are currently six analogue channels in the country. With the influx of the new channels, Thailand will be looking for 576 hours of programming a day. Previously it was 144 hours a day from the analogue channels. The new digital channels are SD variety, HD variety, news and children’s channels.
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