Cable Thai Holdings (CTH), one of the top pay TV operators in Thailand has announced that it has revised its business strategies going forward and will be looking at targetting at least three million subscribers by 2016. The company plans on striking necessary deals with other players in order to achieve its goal.
CTH chairman Vichai Thongtang said, “We are discussing with several leading satellite TV platforms plans to reach 14 million households. CTH has reached a partnership with PSI Holdings, the largest satellite TV provider, to carry CTH’s programmes including the English Premier League matches to PSI customers.”
According to CTH, the partnership with PSI Holdings will provide CTH with exclusive pay per view content that will be available through PSI O2 Digital HD STBs. The company hopes to get 1 million subscribers through the deal with PSI Holdings.
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