It has been announced that premier pay per view service, Astro Best, in Malaysia, has struck a new deal with Sony Pictures Television (SPT). Under the agreement, Astro will being Sony Pictures’ feature films to over 15 million Astro viewers.
Astro Best was launched in 2012 and offers both Hollywood and Asian titles in its repertoire. Agnes Rozario, Vice President of Content Management Group at Astro said, “We are pleased to celebrate a significant milestone in our agreement with Sony Pictures to bring our viewers access to many of the studios’ latest Hollywood titles on Astro Best. This spells a variety of offerings for our customers with better value, and more viewing choices. Sony Pictures joins renowned studios such as Walt Disney Pictures, Lionsgate Film and Sundance to name a few, partnering with Astro to provide a variety of Hollywood and Asian movies at either day-and-date or at an earlier window compared to the usual Pay TV window.”
Angel Orengo, EVP, Distribution, Asia-Pacific for SPT said, “Sony Pictures is home to one of the world’s largest content libraries, featuring a wide variety of popular, beloved and critically-acclaimed feature film titles. We are delighted to work with Astro to bring an incredible collection of quality movies to their customers across Malaysia for years to come.”
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