Exset India, which is operated by Exset BV, the Netherlands based broadcast solutions company, has announced that it will be launching a new Digital Monetisation System – DMS 2.0 in January at an event in India. The launch will take place during Convergence India, which will take place between January 21 and January 23.
Jonathan McKee, Head of DMS Product Development, said, “We also keep the power in the back end because network operators are providing access to third-parties who they have sold bandwidth to – government departments, newspapers, local advertisers and so on – and DMS Publisher has to provide strict control and management. This is both in terms of not overloading networks with data that will compromise video performance but also in terms of preventing the publishing of offensive material.”
Exset’s DMS solution is something that is already being deployed by several top MSOs in India. Andrew Pons, Global Director of Sales and Marketing, said, “There will be editors spread across multiple third-parties with whom an operator has secured deals. Within those organisations there will probably be two or three people with ultimate access/content review and then editors/uploaders below them. The final step is the ultimate approval to publish and that stays with the operator thereby if something offensive is uploaded, the operator can prevent it being broadcast. A lot of DMS 2.0 is about making that workflow efficient and easy-to-use with better managed services tools. We have worked very hard to create a friendly user interface in order to encourage usage. We are very proud of it.”
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