Friday, December 13, 2013

Philippines officially announces its intent to go digital

After a series of consultations with stakeholders and members from the Administration’s Economic Team, the National Telecommunications Commission as well as broadcasters, it has finally been announced that Philippines  will very much be adopting digital broadcasting going forward and will formally start the shift from analogue to digital signals.
In doing so, the country will be joining  other Association of Southeast Asian Nations (ASEAN) Member States in going digital. What also may not come as a surprise is the fact the country will be adopting the system developed by Japan. It will be using Integrated Service Digital Broadcasting-Terrestrial (ISDB-T) system. This system will ensure clear broadcasts even in remote areas of the country.
One of the main decisions as to why Philippines chose the Japanese model is because like Japan, Philippines is also a nation prone to natural disasters. And the country believes that Japan has been able to successfully mobilise its population during disasters and thus save thousands of lives, a model Philippines is eager to replicate.

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