Come 2014, the Hyderabad-based Global Takeoff, which is a provider of converged digital entertainment, communication and advertising, will be rolling out OTT services tailor made for the Indian market. The OTT content will be provided through YuppTV.com.
Global Takeoff’s chairman and chief executive officer Uday Reddy said, “The product, which will be integrated with an STB, will be ready by the second quarter of 2014. We are working out the modalities of pricing, which will probably be on a par with the current Indian direct-to-home or cable price points. OTT services are the way the future of TV is seen now. We, however, will be a little cautious in the first year of launch as there are still challenges in terms of broadband deployment in India.”
YuppTV.com currently offers 150 Indian channels. It has offer 600 movies in its repertoire. It has a reach of over six million viewers from across the world and is popular mostly with the Indian diaspora in countries like Canada, Europe and the US. The OTT services will be introduced in the third quarter of 2014.
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