Yunnam Digital TV Corporation, which is based out of China, might soon be starting out a new venture and setting up a new TV station in Cambodia. Reports have emerged that Yu Hua, deputy director of the company has already met with the Minister of Information in Cambodia - Khieu Kanharith.
If given the green light, the company plans on moving ahead fast and starting broadcasting “soon” according to newspaper reports in Cambodia. The player will start by broadcasting in Phnom Penh and Kampong Cham, Siem Reap and Battambang provinces. It has also been learnt that the station will broadcast in both Khmer and Chinese languages.
However the local industry in Cambodia’s fledgling market is being both optimistic and cautious about the advent of foreign investment into the TV industry of Cambodia. CEO of One TV Vora Ouk said, “I am not sure if Yunnan Mobile have an advertising business model or a subscriber business model. But in the end television depends more on the content . If they are serious about quality content and a permanent investment, it can be a good investment. Cambodia’s television market is small and a very easy market to penetrate.”
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