Malaysia’s top integrated consumer media entertainment group Astro, has announced that it has 2.7 million subscribers for its Astro B.yond platform. That’s nearly 80% of all its pay TV subscribers have migrated to the B.yond platform.
Astro’s chief executive officer Datuk Rohana Rozhan said, “This is our peak reinvestment year as we aim to not only grow our customer base but to swap the majority of our tenured customers onto the Astro B.yond platform. The Astro B.yond platform sets the stage for us to launch value added products and services, as well as to deliver content via over-the-top and Internet Protocol. The strong take up of these products and services have gained traction and will underpin sustainable ARPU (average revenue per user) growth.”
Astro’s pay TV subscriber base is now 3.78 million subscribers with an increase of 43,000 new subscribers. In case of Astro’s own subscription-free satellite TV service, NJOI which was launched in 2012, the subscriber base grew by 68,000 to a total of 382,000. Astro now has a reach to about 55% of all Malaysian households.
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