Tata Sky has launched a new set-top box, Tata Sky+ Transfer. It is priced at INR9,300 for new customers and INR7,200 for its existing customers. The STB enables users to transfer content onto iOS and Android mobile devices using the Tata Sky application.
“The content providers’ concerns are genuine and we had to ensure the content is protected from piracy. We developed the technology with our partners and ensured the safety of the content,” said Harit Nagpal, Chief Executive Officer with Tata Sky.
“While we have STB’s that allow one to record content and play it later, we realised there is a large section of people, who don’t have the time to sit in front of the TV set to watch content. This STB is targeted at such consumers,” added Harit Nagpal.
Tata Sky+ Transfer is a new generation personal video recorder which allows to transfer/ stream & consume recorded content on mobile devices. The transfer can take place only between a STB and one registered smart device that is synced through the Tata Sky application over WiFi network.
The STB helps to watch recorded content on iOS and Android devices without consuming internet data bandwidth and it can record up to 625 hours of content in high definition format.
Content from Disney, Disney Junior, Disney XD, Hungama, Bindass, UTV Action and UTV Movies will not be available to stream/transfer as Tata Sky does not have the rights to allow transfer of some shows and channels. Videos transferred to the device will be auto deleted in 72 hours after the transfer.
The DTH operator has reported that it took over three years to develop the STB.
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