Digital satellite television subscriptions in India reached over 52.8 million at the end of June, 2015, an increase of 18% year-on-year, according to latest data from Dataxis Intelligence service.
India is driving digital TV growth in the SAARC region. Latest numbers from Dataxis Intelligence show that direct-to-home subscription base was up from 44.7 million in the second quarter of 2014 to 52.8 million in Q2’2015; an increase of around 20%. Quarter-on-quarter growth was 4.51% compared to 4.90% seen during the last quarter.
Dish TV, which is owned by the Essel Group continues to dominate Indian DTH market; the company had 13.3 million subscribers in the second quarter of 2015 while Tata Sky reported around 12 million users. Videocon d2h is aggressively expanding its business; it had over 10 million subscribers during the quarter ended June. 2015.
Deadline for the digital addressable system phase III is 31 December, 2015. The digital Tv expansion programme is expected to increase the number of DTH users in India. Free-to-Air DTH provider- DD Freedish has recently completed auctions for its channel slots and is expanding its reach in Phase III and IV digitization markets
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