Pakistan Electronic Media Regulatory Authority (PEMRA) has issued a Letter of Intent to rope in Digital Strategy Consulting Services which is based in Switzerland for an initiation of direct-to-home licensing in Pakistan.
The firm will facilitate PEMRA to prepare an eligibility criteria, licence template, bidding methodology, determination of base price, recommendation on the number of licences to be issued and the duration of licences.
PEMRA had issued a tender on 30 October, 2014. Nearly five international consulting firms had submitted proposals. Digital Strategy Consulting Services was shortlisted based on its technical and financial bids in lieu with PPRA Rules.
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