The world’s leading content and OTT platform Netflix has switched on its service in India yesterday following the keynote address of the CEO of NetFlix, Reed Hastings at the CES 2016 in Las Vegas. NetFlix services subscription plans are available at a monthly rate of INR 500-800 (US$ 7.48- 11.96).
For INR 500(US$ 7.48) per month, a user can get access to one SD screen, for INR 650 (US$ 9.72) per month, the content can be accessed in HD on two screens at a time. The INR 800 (US$ 11.96) per month plan will give a viewer access to 4K content on up to four screens simultaneously. Netflix also announced that in this year it plans to release 31 new and returning original series, two dozen original feature films and documentaries, a wide range of stand-up comedy specials and 30 original kids series.
In his comments, Hastings said that: “With the help of the internet, we are putting power in consumers’ hands to watch whenever, wherever and on whatever device. From today onwards, we will listen and we will learn, gradually adding more languages, more content and more ways for people to engage with Netflix. We’re looking forward to bringing great stories from all over the world to people all over the world.”
The streaming video provider NetFlix launch in 130 countries comes at a time when it has announced it would spend $5 billion on content in 2016. In India, Netflix will be competing with local OTT players like Hotstar, Ditto TV, Sony Liv and Eros Now. Hooq, a joint venture between Warner Bros., Sony Pictures and Singapore telecom giant Singtel, also launched in India last year and is offering its service at INR 199 (US$ 2.98) per month.
No comments:
Post a Comment