The film and television production house, Balaji Telefilms Ltd will make its entry in the Indian over-the-top (OTT) space with Alt Digital. The streaming service will offer exclusive original content to compete with the existing OTT service providers.
Announced last year, Alt Digital is headed by Nachiket Pantvaidya who welcomed the arrival of the American giant Netflix.
“Our plans to launch Alt Digital have been in motion since last year. We are going to launch with some strong propositions for the digital content consumer. We will launch with exclusive original content and be practically ad-free from the start. As a part of Balaji, we have the experience and competence to produce relevant content for our target group and we will use that legacy to our advantage,” he said.
He further revealed that its service will be for a specific brackets of people and have no intention of targeting all internet video users.
“There is a clear need gap in the industry. Those who want to watch high-quality English/international content have access to it through English entertainment channels and now Netflix. On the other hand, there are those who are happy watching the general entertainment channel content on TV. In between lie the people we want to target. These are people who want to watch out-of-the-box, edgy Indian content,” he added.
On the other hand, Nachiket Pantvaidya did not revealed the kind of exclusive content that Alt Digital will be offering and the subscription rate of the service.
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