Broadcom Corporation, the US-based chip company, sees Vietnam as a major market for its television technology products. The Southeast Asian country is not only adopting policies to boost digital TV uptake, but is also driving fibre to the home program, which makes it one of the key players for both telecom and Pay TV in the region.
India and China have seen an increase in the demand for innovative solutions for set-top box solutions in the past decade and are expected to boost connected TV market. However, countries such as Vietnam are emerging as top markets for chip companies. One of the major advantages for Vietnam now is that it can afford to leapfrog by adopting higher compression standards such as high efficiency video coding (HEVC) and benefiting from fall in STB prices.
Rajiv Kapur, Broadcom India MD, told NexTV Asia that the company expects Vietnam to be bullish about TV digitisation in the next few years.
“Emerging markets like Vietnam and China hold much potential for the Pay TV market. We see a strong desire to digitize TV in Vietnam, where there is already government support for the process,” Kapur told NexTV Asia. Vietnam is also seeing a rise in demand for hybrid OTT services and connected TV platforms.
Vietnam’s Information and Communication Strategic Institute had announced last year that it would be helping around 14.3 million households upgrade with set top box costs. According to Dataxis Intelligence, HTVC (Ho Chi Minh City Television) has about 135,000 digital cable TV subscribers and about 423,100 basic cable TV customers.
The country is expected to spend as much as VND1.7 trillion (USD 80 million) by 2020 as part of the STB program. VTV Broadcom as well as Digilink have already asked the Vietnamese government to give STB orders to domestic manufacturers to reduce influx of cheap decoders from China.
Asia remains an important market for Broadcom. In March 2015, the semiconductor company announced a series of products for China’s TV market such as the small form-factor DOCSIS 3.0 set-top box (STB) and the BCM7228, which is an HD satellite STB System-on-Chip. Shandong Cable Network’s primary systems integrator, Inspur Group, has also chosen Broadcom’s Ultra HD SoC and Wi Fi SoC for 4Kp60 cable set-top boxes.
“In China, dynamics will drive more innovative services as those markets continue to evolve and see more over-the-top and hybrid platforms,” Kapur told NexTV Asia.
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