IMTV launches with Nagra CAS in Indonesia

Indonesia’s newest satellite operator, IMTV, selected NAGRA MediaAccess as primary CAS partner to secure the launch of the operator’s premium content service

• New service addresses recent growth in Indonesia and demand for more local and localized TV programming

CHESEAUX, Switzerland — NAGRA, the digital TV division of the Kudelski Group (SIX:KUD.S) and the world’s leading independent provider of content protection and multiscreen television solutions, announced today that Indonesia’s newest satellite television provider, IMTV (PT Indonesia Media Televisi), a Lippo Group company, has selected NAGRA’s conditional access technology to secure the content being delivered over their network. IMTV offers a combination of pay-TV and freeview channels with a focus on local and localized content and aimed at the growing middle-class population in Indonesia. NAGRA MediaAccess is being used to protect the operator’s premium content.

“There is a clear and strong demand for a new TV service in Indonesia,” said Felix Ali Chendra, Chief Executive Officer of IMTV. “Middle-class Indonesians have experienced an important growth in discretionary income and are ready to consume more television. Thanks to NAGRA’s content protection we’re able to provide new pay-TV channels and bring a more compelling service to this class of the population, one with more choice and more quality programming that addresses the many communities and languages of this vibrant nation.”

“The Lippo Group has always been at the forefront of innovation in communications and technology – and the launch of IMTV is yet another example of that,” said Jean-Luc Jezouin, SVP Sales Asia of NAGRA. “It’s exciting to be a part of this new initiative with a field-proven solution that will allow the Lippo Group’s newest entity to grow and reach its subscriber goal. We look forward to working with IMTV and contributing to their growth and success.”

NAGRA MediaAccess CAS is NAGRA’s core content protection technology. It provides both card-based and embedded content security as well as support for multiple network types, whether cable, satellite or hybrid. NAGRA is a trusted partner of more than 120 of the world’s leading service providers, helping them to effectively manage their media risk with a comprehensive suite of content security products and cyber security services.

IMTV is owned by the Lippo Group which also owns LinkNet, a Jakarta-based cable provider and current NAGRA conditional access customer serving 400,000 subscribers.

According to media research company Media Partners Asia, Ltd, there will be 318 million new television subscribers in Asia by 2020, five percent of which will be in Indonesia.

IMTV partners with Irdeto to launch 'BIGTV' service

Irdeto Cloaked CA provides Indonesia’s newest entrant in the pay TV market with best-in-class cardless CA for studio-grade protection and flexibility to deploy new services

BEIJING — Irdeto, today announced that IMTV, the new broadcasting arm of Indonesia’s Lippo Group, has selected Irdeto Media Protection to securely deliver digital television content over BIGTV, a new premium direct-to-home (DTH) satellite service launched this month. BIGTV uses IMTV’s own satellite system to deliver more than 300 channels, featuring over 150 content providers, to subscribers across Indonesia. The launch has positioned IMTV as one of the largest media networks in Asia.

To secure premium content on BIGTV, IMTV is relying on Irdeto Cloaked CA, the most advanced and most widely deployed cardless conditional access solution for pay TV operators worldwide. By replacing the need for smart cards, Cloaked CA eliminates the operational and logistics costs that would otherwise be required to ship and manage cards, thus significantly lowering the total cost of ownership (TCO) for IMTV.

“Pay TV market penetration is only four percent out of 40 to 45 million television households in Indonesia, so the growth opportunity is tremendous,” said Felix Ali Chendra, CEO, IMTV. “We selected Irdeto because they are the leader in pay TV security in South East Asia and have an excellent track record of working with leading operators and broadcasters across the world. As a new entrant in Indonesia’s competitive and vibrant pay TV market, that is precisely the kind of experience and knowledge we were looking for.”

Analyst firm Pyramid Research forecasts pay TV penetration in Indonesia to increase to nearly seven percent (7%) by 2015. Given this growth curve, IMTV is targeting 10 million subscribers over the next five years. BIGTV presents subscribers with a wide selection of channels including specialized offerings such as dialect language programs and niche sports telecasts – the kind of programming that competing DTH service providers do not currently offer in the market.

As a software security solution, Irdeto Cloaked CA can be easily updated over the air to renew security or add new features, giving IMTV the necessary agility and flexibility to trial new services and payment options while ensuring the best protection for its content and revenue. This equates to choice and convenience for IMTV customers.

“The potential for growth in the Indonesian market is substantial and IMTV is well positioned to capitalize on that growth with BIGTV,” said Bengt Jonsson, Vice President Sales, APAC. “Irdeto Cloaked CA enabled IMTV to launch a wide variety of premium entertainment with full confidence that its business model and revenue was protected. We are pleased that IMTV has selected Irdeto Cloaked CA and look forward to working closely together to develop this exciting new offering in market.”